Forbes has detailed its list of the top 50 content creators of 2025, ranked by a score that takes into account their sizable earnings, the number of followers they have, their average engagement, and their entrepreneurial efforts.
With more opportunities offered to creators in 2025, the Forbes top 50 creators have brought in an estimated 18 percent more in income over 2024, which was already a record-setting year. YouTube, Instagram, TikTok, and Twitch, among other platforms, have proved to be cash cows for the most popular of creators.
But who made the top 50 this year, and what did they rake in over the last financial year?
Who is the highest-paid creator of 2025?
Mr. Beast, the reigning champion of content creation, has topped the Forbes list for the fourth consecutive year. With an estimated $85 million in earnings in 2025, the yet-to-be-dethroned king of YouTube has a total follower count of 634 million, an average engagement of 1.39 percent, and a hefty entrepreneurial portfolio thanks to Feastables, MrBeast Burger, and his Amazon Prime series Beast Games.
How much did Jake and Logan Paul make in 2025?
Brothers Jake and Logan Paul both landed on the top 50, but the gap between them has considerably widened after Jake Paul's blockbuster fight with Mike Tyson, which was streamed on Netflix. The younger of the Paul brothers landed at the No. 3 spot with $50 million in earnings, 79 million followers, and an average engagement of 2.33 percent.
Logan Paul, meanwhile, landed at No. 15 with $10 million in earnings, 80.6 million followers, and an average engagement of 2.91 percent.
Who are Forbes' top 10 content creators of 2025?
Aside from Mr. Beast and Jake Paul—two constant presences in the online space—the top 10 list featured Dhar Mann ($56 million), Rhett & Link ($36 million), Call Her Daddy host Alex Cooper ($32 million), Charli D'Amelio ($23.5 million), comedian Matt Rife ($50 million), Mark Rober ($25 million), Druski ($14 million), and Khaby Lame ($20 Million).
Who else made Forbes' top 50 content creators list?
Further down the list was Complex's Q3 2023 cover star and Streamer University creator Kai Cenat, who came in at No. 28 of Forbes' top 50 creators with $8.5 million in earnings and 66.1 million followers. IShowSpeed, who praised Cenat during ComplexCon 2024, came in at No. 42 with $20 million revenue and 118.1 million followers.
The list also included singers Addison Rae ($5 million) and Charli D'Amelio's sister, Dixie D'Amelio ($14.6 million). YouTuber Marques Brownlee raked in $10 million, earning him the No. 17 spot ahead of actress Emma Chamberlain with $9 million in revenue.
Also included in the list were TikToker Jordan the Stallion ($11 million) and fashion influencer/model Wisdom Kaye ($5 million) at No. 47 and No. 48, respectively.