Kid Cudi’s “Maui Wowie,” a track from his 2008 mixtape A Kid Named Cudi, is enjoying one hell of a resurgence thanks to TikTok.
In recent weeks, you may have noticed a portion of the track soundtracking no shortage of street sign-dangling videos on the platform. For now, Cudi doesn’t appear to have directly addressed the trend, though the song’s revived popularity has already led to some charts movement.
Below, we break it all down.
Kid Cudi’s “Maui Wowie” is trending on TikTok
The Know Your Meme database traces the start of the trend to TikTok user @aaronxbrownn, who shared a video using the track on Sept. 5. In the video, as emulated in subsequent uploads from other TikTok users, he’s seen hanging from a crosswalk sign as Cudi sings the weed strain-celebrating chorus, “Goin’ back to Honolulu just to get that/That Maui Wowie, that Maui Wowie.”
More videos followed, culminating in the full-fledged TikTok trend you’re reading about now.
Kid Cudi’s “Maui Wowie” sees a streaming bump thanks to TikTok
On Oct. 7, “Maui Wowie” came in at No. 98 on Spotify’s daily songs chart, marking a leap of 22 positions. Streams for that day alone topped 390,000. On the Viral 50, “Maui Wowie” was at No. 10 as of this writing.
The same year A Kid Named Cudi dropped, the artist formerly known as Kanye West released 808s & Heartbreak, featuring significant contributions from Cudi. Sessions for the album took place in Honolulu.
Longtime Cudi fans are loving it
By and large, the 2008 mixtape track’s 2025 moment has been celebrated by longtime fans of the artist, who recently announced a “pretty lengthy” break while he works to “focus on my other dreams.”
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