Audi and Inter Miami CF are launching a multi-year partnership designed to help shape the future of soccer.
Announced Thursday, the partnership will allow for owners of select Audi vehicles to gain access to new Inter Miami wallpaper themes for the Audi MMI system. Meanwhile, fans will have a chance to take part in various activations, including unique test drive experiences and more. As seen above, Thursday's announcement also sees team pride being celebrated on customized car designs.
In a statement, Emilie Cotter, SVP and Chief Marketing Officer at Audi of America, underlined the shared sensibilities of the revered automotive company and the Major League Soccer team.
"As leaders in our respective categories, both Audi and Inter Miami share a commitment to delivering exceptional performance," Cotter said. "The increased excitement and recognition surrounding the Club has been remarkable to witness. We’re committed to shaping the future of this sport together through a growing and energized fanbase in South Florida and beyond."
For nearly a decade now, Audi of America has served as the official auto partner of Major League Soccer. This pairing has resulted in an estimated $5 million being provided to MLS academies, not to mention the boosting of education-focused resources for thousands of young athletes.
This all comes as the sport continues to boom in popularity here in the States, with Audi indeed in an ideal position to be a key part of the journey.