Since its inception in 2002, Complex has been an incubator for the latest and greatest emerging brands that streetwear has to offer. Whether it be through the pages of our magazines, our website, or a video series, we've prided ourselves on being on the pulse of what’s next in our world.
With that in mind, we wanted to introduce Complex Curated, a premium assortment of brands that we feel are defining this generation of streetwear. Those brands include:
- FRSH Company: The Puerto Rico-based boutique uses its platform to tell the stories of its island’s rich culture. It spotlights its icons, from Bad Bunny to Roberto Clemente, through thoughtful designs.
- Jungles Jungles: The Aussie label isn’t afraid to make a statement with its graphic-heavy pieces that range from knits to bags. In 2025, it expanded into footwear through a celebrated collaboration with Asics.
- Birth of Royal Child: This New York City-based label went viral for its embellished jorts that were spotted on stylish stars like Future and Playboi Carti. Now, it's committed to exploring new designs beyond its massive hit, while staying committed to premium craftsmanship.
- Who Decides War: Founded by Ev Bravado and Tela D’Amore, WDW has been a defining element of New York City street style and a pillar of the intersection between streetwear and luxury since 2019. Its signature stained glass window motif has donned everything from its popular distressed jeans to Pelle Pelle leathers.
- BSTROY: Brick Owens and Duey Catorze have been an industry darling since arriving on the scene in 2012. While the duo’s output has been sporadic as they continue to fine tune their vision, big collaborations with Off-White, Denim Tears, and more have solidified their place as two of streetwear’s most promising young talents.
- INEVERHEARDOFYOU: This brand stays true to the rebellious attitude that has defined streetwear since its inception. That shines through in the form of its middle finger logo and flame-covered sneakers featuring “Fuck Off” laces.
At ComplexCon 2025, these brands will all be housed in a special section of the convention center floor. Each of them will be offering new and exclusive items that you can’t get anywhere else. Following the event, all six brands will also be available to shop on Complex. They represent the future of the platform and the level of quality you can expect from it.
Ahead of ComplexCon 2025, we spoke to each brand to get a better understanding of their history with Complex, what piece they are bringing to ComplexCon, and what we can expect from them in the future.