Fanatics is raising the bar for fan engagement with the launch of Fanatics Games, a groundbreaking sports skills competition debuting at Fanatics Fest NYC 2025 from June 20–22 at the Javits Center. This new experience brings together 100 participants—including elite athletes, entertainers, creators, and fans—for a one-of-a-kind contest where nearly $2 million in prizes are up for grabs.
The event pairs 50 celebrities and athletes with 50 selected fans to compete across eight interactive, sports-themed stations. Each participant will navigate the show floor to complete challenges inspired by the NFL, NBA, FIFA, MLB, NHL, WWE, UFC, and golf, accumulating points in hopes of topping the leaderboard.
Among the A-list names confirmed so far are Tom Brady, Kevin Hart, Kevin Durant, Tiffany Haddish, Draymond Green, KSI, IShowSpeed, Logan Paul, James Harden, Druski, Rob Gronkowski, Odell Beckham Jr., Russell Wilson, Seth Rollins, Liv Morgan, and more to be announced.
The stakes are massive:
- 🥇 1st Place: $1,000,000
- 🥈 2nd Place: Ferrari 812 GTS
- 🥉 3rd Place: Rare LeBron James rookie card (valued at $250K)
- 🏆 Top Fan Bonus: $100,000 (if no fan places in top 3)
Fans can apply to join the action by uploading a short video via the Fanatics App explaining why they should be selected—creativity, personality, and athletic talent encouraged. Applicants must also hold a valid ticket to any day of the 2025 event.
Fanatics Games will be produced in partnership with OBB Media and Cheat Code Studios, adding another entertainment layer to Fanatics Fest. Following last year’s massive debut that drew over 70,000 attendees, the 2025 edition promises more immersive league activations, autograph sessions, live panels, and exclusive drops for collectors.