Boulder, Colorado, turned into the epicenter of college football culture this past weekend, and proved that music, fashion, and sports can work together in a perfect union.
The weekend kicked off on Thursday, September 25, with Yung Gravy stepping onstage at the Fox Theater alongside co-headliner Rebecca Black. Students packed the venue, turning the downtown Boulder space into a loud pre-game before the actual pre-game.
For Gravy, the night was more than just another tour stop—it marked a full-circle moment with Urban Outfitters, who presented the concert and had supported him since his earliest days. “I don’t know how they first heard about me, but when I wasn’t very big, they started buying my vinyls and putting them in their stores,” he said.
Back then, he’d show up at Urban Outfitters stores and buy his own records, to see if anyone would recognize him. This time, the recognition was instant. “It’s a natural thing,” he explained of the collaboration. “We did something similar in Tucson earlier this year, and it just clicked. We got along really well, so they invited me out here. It’s just easy.”
Gravy hinted that the relationship with Urban Outfitters could grow even deeper. He’s already done sneakers and apparel, but he’s thinking.
The idea comes from his own life—he recently became a homeowner, and he jokes that he’s more interested in lamps than sneakers these days.
On Friday, September 26, Urban Outfitters brought that energy to the Moxy Hotel in Boulder with a gifting suite co-presented by Kale. The hotel lobby transformed into a student hangout spot filled with racks of Buffaloes gear, music, and photo ops. Invited students walked away with merchandise that would double as game-day outfits, ensuring the crowd at Folsom Field looked the part when the Buffs took on BYU.
By the time Saturday, September 27, rolled around, the stage had shifted from Fox Theater and hotel lobbies to the turf at Folsom Field. Colorado was still chasing its first Big 12 win of the season and looking for revenge after last year’s Alamo Bowl loss to the Cougars.
Coach Prime, Deion Sanders, had his squad ready, and for three quarters, it looked like the Buffaloes might just pull it off. Quarterback Kaidon Salter put Colorado on the board early, connecting with wide receiver Dre’lon Miller for two first-quarter touchdowns that sent the stadium into chaos.
But BYU clawed back, capitalizing on mistakes and flipping the momentum heading into halftime. The Cougars’ Bear Bachmeier connected with Chase Roberts just before the break, shrinking the gap to 14-10. Colorado regained control late in the third when Salter once again found Miller for a 19-yard score, but BYU’s physical defense made sure nothing came easy.
The turning point came in the fourth quarter. After Cody Hagen’s 32-yard touchdown run gave BYU a three-point lead, Colorado had one final shot to steal the game back. With less than a minute left, Salter dropped back and launched a pass that could have set up the winning drive. Instead, linebacker Isaiah Glasker picked it off, ending the Buffs’ hopes and sealing a 24-21 win for the Cougars.
The loss dropped Colorado to 2-3, but there were still flashes that hinted at growth. Miller finished with 77 yards and two touchdowns, while the Buffs’ defense managed to keep BYU’s star running back LJ Martin under control. Sanders praised the opponent’s toughness but reminded his squad that the opportunities were there. One late mistake had undone an otherwise promising performance.