Though we’re now more than a month removed from Kendrick Lamar’s Apple Music Super Bowl Halftime Show performance, the “Not Like Us”-featuring set still hasn’t left the conversation. Thursday, Roc Nation and the NFL ensured that discussion will no doubt continue thanks to the release of viewership stats from February’s performance in New Orleans.
As seen in the video below, Kendricks’ performance is said to have netted more than 810 million impressions. Additionally, the 2025 halftime show is listed as having hit 3.65 billion total global views, including 1.7 billion from user-generated content. Other feats include becoming the first video to top 100 million views on the official NFL TikTok, a jump of 156 percent from last year to stand as the most “socially consumed” Apple Music halftime show for the league, hitting 50 million YouTube views in the first 72 hours, and more.
The performance, billed as the “most-viewed halftime show ever,” included several GNX tracks in the setlist. Closing out the night was “TV Off” with Mustard, a track that’s currently joined by two other Kendrick songs in the top five of the Billboard Hot 100. “Luther,” featuring fellow Super Bowl performer and Grand National Tour partner SZA, stands as the No. 1 song in the country, with “Not Like Us” and “TV Off” showing up at No. 3 and No. 5, respectively.
Kendrick’s extensive charts success as of late is poised to continue thanks to his trio of guest spots on Playboi Carti’s MUSIC. The 30-song album will no doubt land at No. 1 on the Billboard 200 with the next charts update, while all 30 tracks are expected to be sprinkled across the Hot 100.
Kendrick and SZA's stadium tour kicks off in Minneapolis April 19 before pulling into Houston, Atlanta, Seattle, Toronto, and elsewhere. In a recent conversation with Jimmy Kimmel, SZA was asked about what she and her fellow TDE alum had up their sleeves for shows of this size, prompting her to compare their process to “throwing all the paint at the wall.” See more here.