Collina Strada is aiming to blend “intimacy with innovation” with the launch of creative director Hillary Taymour’s presence on the OnlyFans platform.
"Partnering with OnlyFans offers fashion brands a refined, exclusive channel to engage their audience—blending intimacy with innovation, and transforming digital storytelling into a curated, couture experience,” Taymour said of her move into the OnlyFans space. "Wearing the 'Level Up' tee is more than a style choice—it’s a bold affirmation of growth, confidence, and high-vibe energy. It’s about showing up, shining bright, and inspiring others to rise with you."
The ‘Level Up’ tee mentioned by Taymour was worn during a recent New York Fashion Week presentation. With her move into OF, Taymour is inviting fans to join her for a rare behind-the-scenes look at the Collina Strada creative process.
Below, see more of what Taymour had to say about the OnlyFans link-up in an exclusive conversation with Complex. The ‘Level Up’ shirt, meanwhile, is now available here.
Why did you want to partner with OnlyFans?
Honestly, because it’s unexpected. Collina has always thrived in that space between irony and sincerity, and OnlyFans lives there too—it’s been stigmatized, meme’d, celebrated, and redefined by the people who use it. That duality felt really aligned with how I like to approach fashion: taking something with weight and flipping it into something joyful, playful, and subversive.
What will the partnership entail?
We’re starting with looks of the day, but it’s bigger than that. It’s about creating community—about collapsing the wall between consumption and creation. OnlyFans is all about direct connection, and that’s what I want to bring into fashion: less gatekeeping, more access, more weirdness. So expect merch, expect a master class to teach other designers and artists.
What is the significance of the shirt?
The shirt is like a wink. It’s taking this cultural giant of a platform and translating it into something soft, wearable, and a little cheeky. It’s a way of saying, 'We see you. We’re part of this internet soup, too.' At the end of the day, a t-shirt is a billboard for your body, and I wanted ours to feel both ironic and empowering—something that pokes fun but also reclaims the narrative.
What other projects are you thinking about with this collaboration?
Definitely exploring performance and digital storytelling—things that merge fashion, humor, and intimacy in ways that OnlyFans naturally supports. Maybe that’s live-streamed shows, maybe it’s exclusive content that’s less about selling clothes and more about letting people into the Collina brain. The whole point is to push into spaces where fashion usually feels too serious and remind people: it can be silly, it can be messy, and it can be for everyone.
ComplexCon returns to Las Vegas on October 25–26, 2025, with over 300 brands and live performances by Young Thug, YEAT & Friends, Peso Pluma, Central Cee, Ken Carson, and more. Get your tickets now.