ASAP Rocky is one of the best-dressed rappers of all time. He’s put on numerous brands and been the catalyst for various trends. He’s appeared in official campaigns for luxury fashion houses. He’s even put on his own runway shows in Paris through his brand AWGE. To no surprise, his massive influence has also resulted in a number of high-profile brand collaborations over the years.
This past week, Rocky’s latest collab with Moncler Genius was released to the public. It got us thinking about all of the notable projects that Flacko has worked on across his decade-plus career.
Check out our picks for the 10 best ASAP Rocky Brand Collabs, below.
10. Under Armour
Year: 2018
Seven years later, this one still feels strange. In 2018, Rocky designed his second major footwear collab with an unusual partner, Under Armour. The chunky low-top took heavy inspiration from the Osiris D3 skate shoe. It felt like a natural progression of the dad shoe trend that was going on at the time, but it didn’t make a ton of noise. At the end of the day, neither the fashion crowd nor sneakerheads were ready to buy into an Under Armour sneaker. The one-off release remains an odd piece of Rocky’s collaboration history.
9. Vans
Year: 2021
Vans Slip-Ons and Old Skools are timeless. In 2021, Rocky added a bit of flare to the otherwise mundane silhouettes by way of some flames. He also chopped the heel off of the Slip-On to convert it into a mule. There’s nothing really wrong with these, but they are also pretty forgettable in comparison to some of Rocky’s other collabs.
8. Marine Serre
Year: 2020
One of the most unexpected projects from Rocky and AWGE was a capsule collection with Marine Serre in 2020. Rocky partnered with the French brand when it was white hot and its crescent moon-covered pieces were on all of the “it” girls. The collection was pretty straightforward. Marine Serre’s signature marking covered leather puffers, denim, and du rags. The rest of the lineup consisted of one-of-one upcycled pieces that fused Marine Serre’s monogram fabric with scraps from vintage tees. While the pieces were thoughtful and unique, Marine Serre has cooled off a lot since 2020, so this one doesn’t have the same type of longevity as the projects ranked ahead of it.
7. Mercedes-Benz
Year: 2022
In 2017, Rocky starred in a campaign for Mercedes-Benz. Five years later, he released a capsule of apparel with the German manufacturer through his AWGE agency. The collection primarily consisted of logo tees and hoodies that were heavily influenced by vintage bootleg gear from the ‘80s and ‘90s. This collab also resulted in one of the strongest lookbooks we’ve seen from a Rocky collab. The rapper posed in pieces beside a mint green F 200 Imagination. Oftentimes, automotive apparel comes off tacky. Rocky succeeded in making some gear that you actually would want to rock, whether you have a Benz parked in the driveway or not.
6. Needles
Year: 2019-2021
Rocky and the ASAP Mob were a big reason why the Japanese brand Needles saw a surge in the US market in the 2010s. The group championed its signature nylon trackpants with the butterfly logo and turned them into an aspirational piece of clothing. So when AWGE finally dropped an official collab with Needles in 2019, it made perfect sense. In fact, it made so much sense that they did it two more times. Some of the pieces were subtle like black and grey tracksuits adorned with the special Needles x AWGE co-branded butterfly. Others were statement pieces, like trackpants with a rainbow stripe wrapping each leg. Some collabs don’t age gracefully. This is one of those cases where we still would be happy to own a number of pieces if we can find them on the aftermarket for the right price.
5. Ray-Ban
Year: 2025-Present
Rocky was officially named Ray-Ban’s first creative director in February 2025. The classic shades have covered his eyes ever since. From black Wayfarers to accessorize his already-iconic court fits to diamond-encrusted pairs at the Met Gala, Rocky has found a way to breathe some new life into the 73-year-old sunnies. The Wayfarer Puffers coated in candy colors like yellow and green feel unique without stripping what has made the universal design so beloved in the first place. On the other hand, you have super futuristic Ultra Wraps that feel like they were brought back from the year 3000. This partnership is only a few months old and has already shown a ton of potential. We can’t wait to see where he takes it next.
4. Moncler Genius
Year: 2025
The latest collab to add to Rocky’s rolodex is with Moncler Genius. The collection seamlessly weaves some of AWGE’s signature design elements and Rocky’s current wardrobe with the Italian brand's premium outerwear. Dual-waistband shorts incorporate shiny fabric typically reserved for puffers. A rugby shirt has been reimagined with the body of a winter coat. Trompe l'oeil tees offer the look of Moncler’s coveted jackets to the customer who may not be able to justify the $3,000+ price tag for one of them. Other jackets feature subtle easter eggs like “Don’t Be Dumb,” the title of Rocky’s long-awaited album, written in tonal lettering on the collar. And we can’t forget about the Maya jacket made of faux fur, the perfect union of two of New York’s outerwear staples. Rocky illustrated the magnitude of the partnership best on X writing, “FROM BEING ONE OF THE 1ST IN HARLEM 2 HAVE A MONCLER 2 BEING ONE OF THE 1ST IN HARLEM 2 HAVE A MONCLER COLLABORATION.”
3. Jeremy Scott x Adidas
Year: 2016
Rocky has been a setter of many trends throughout his career. One of the first was the Jeremy Scott sneakers wave of the 2010s. Rocky was known for lacing up all of Scott’s outlandish Adidas sneakers. Thus, his loyal fanbase followed suit. The partnership culminated in Rocky’s first sneaker collab, a blacked-out pair of Wings 3.0 sneakers featuring a tonal American flag print that immediately brings to mind the Harlem rapper’s iconic Live. Love. ASAP mixtape from 2011. You may not see a ton of Wings on feet anymore, but the moment that these sneakers represent has helped them stand the test of time.
2. Guess
Year: 2016-2017
These striped tees had the streetwear community in a chokehold in 2016 and 2017. When in doubt, all you had to do was throw on one of the colorful tees from ASAP Rocky’s collab and, boom, you were getting a fit off. Eventually, the ‘90s design that Rocky helped resurrect from the dead became done to death and subsequently flamed out. We wouldn’t necessarily want to rock a cotton candy striped tee today, but never forget where you came from. Maybe this is the nostalgia talking, but the trend that these sparked warrants the high placement of this particular collaboration.
1. Puma
Year: 2023-Present
When it comes to consistency, Rocky’s work with Puma lives in a tier all its own. Since the two joined forces in 2023, Rocky has released multiple automotive-inspired collections that span across apparel, footwear, and accessories. It’s clear that Puma has given Rocky the space to cook up whatever he wants. Sometimes it’s a pair of 3D-printed shoes covered in spikes. Sometimes it’s a fluorescent green racing jacket. Sometimes he’s channeling a mechanic’s toolbox to create a patent leather handbag. In addition to the product, the partnership has also resulted in some incredible visual campaigns. Our personal favorite reimagines Rocky as a race car driver on a toy track.
While some of the other projects on this list were more hyped-up than Rocky’s output with Puma, this is the collaboration that best showcases what Rocky can do when he’s given the freedom to create with minimal boundaries.