Don Toliver is one of modern music’s greatest hitmakers. He isn’t just dropping radio hits. He’s putting together cohesive projects with lasting impact. The most recent example is 2024’s Hardstone Psycho.
Toliver’s fourth studio album and its imagery leaned heavily into the rockstar biker aesthetic defined by leather, skulls, and silver studs. It’s so strong that it has even led Toliver to venture into the fashion space with a brand by the same name. He launched the label Hardstone in 2025. The line is crafted in Los Angeles and engineered by Guess.
Fans with a keen eye may have also noticed Toliver wearing custom Hardstone outfits by Guess on stage throughout his ‘Psycho’ tour in 2024.
The pieces from Hardstone’s first collection fall in line with the established biker vibe of Hardstone Psycho. Standouts include denim vests, carpenter pants, and flannels with flames shooting up the sleeves. This isn’t your typical artist merch. These are high quality cut and sew items. The first Hardstone collection is available now exclusively on Complex. The second drop will follow shortly after in October. Prices range from $39-$158.
Artists starting their own clothing brands has become the norm, but many times they fall flat or feel shallow. With Hardstone, Toliver isn’t just making clothes. He’s building a world. With a clear point of view and the backing of a heritage brand like Guess, the brand seems poised for a bright future.