PinkPantheress has always moved seamlessly between music, fashion, and internet culture. Now she’s taking that mix to the next level with her first Fancy Closet Drop in collaboration with Pinterest.
The project allows fans to shop directly from her personal wardrobe, with each piece linked through her Pinterest board to an eBay auction. It’s an intimate look at her Y2K-inspired aesthetic and a chance for fans to literally wear her style.
The launch is the latest example of how Gen Z artists are shaping culture on their own terms. For PinkPantheress, the collaboration was a natural extension of her existing approach to interacting with her audience.
“Gen Z artists are for sure rewriting the rulebook with music and fashion,” she told Complex. “My style is an extension of myself, so the Pinterest Thrift Shop drop felt like it just made sense. I can connect with my fans in a new way by giving them pieces that helped share my creative vision and that I’ve actually worn. I’m excited to see their versions of the aesthetic I love.”
Working closely with stylist Milena Agbaba, she selected pieces that reflect different eras of her career while staying true to the mix of high fashion and street-level thrifting that defines her look, per Happy Magazine.
Agbaba, who has previously emphasized the importance of keeping PinkPantheress’ style authentic, makes sure nothing feels forced. The result is a collection that blends tartan skirts, floral prints, graphic tees, and accessories that fans already associate with her.
Thrifting, for PinkPantheress, goes beyond the hunt for unique clothing. “Thrifting is about finding pieces that feel personal to me,” she said. “I love mixing vintage pieces with new pieces to figure out my own style. Also, it’s always a good shout to be sustainable. I love Pinterest because it makes it so much easier to discover cool pieces from my phone. I use it like it’s IG lol.”
Many of the items included in the drop carry stories from her own journey, transforming the project into something more than just a resale endeavor. “It’s very cool being able to find pieces that represent every era of myself and sharing them directly with my fans,” she said.
That intimacy is part of what makes the drop feel rare, even as it’s designed to be accessible: “I try to make everything I do accessible, which is why I think this collaboration with Pinterest is great. I feel like this helps me communicate to my fans directly about fashion and hope that everyone—fans or not—can discover cool items that resonate with their personal styles.”
The board also highlights her playful side. One of the most striking listings is a Nik Bentel speaker bag that nods to humor in fashion. “I love keeping things playful. I love a cheeky moment here and there, even in my music sometimes. It’s important to me not to take things too seriously, otherwise I feel like life would be too stressful all the time lowkey,” she said.
Another standout is a custom Rose Murdoch shirt that references her DIY roots, a reminder that even as she plays major festivals like Coachella, she hasn’t abandoned the homegrown feel that first resonated with her audience.
PinkPantheress also sees fashion as inseparable from performance. While music remains the foundation of her art, she views visuals as part of the storytelling.
“For me it always starts with the music, because that’s the core of everything I do,” she said. “But Coachella is obviously such a visual space, so I do spend time thinking about how the set should look and feel. With ‘Fancy That,’ I’ve been experimenting with silhouettes that feel like an extension of the songs, almost like building a little world on stage. I don’t see fashion as separate from music; it’s more like another layer of my storytelling.”
Fans have already responded online with excitement, coining nicknames like “PlaidPantheress” in honor of her love for tartan prints.