The Fanatics ONE Icon Series aims to bring fans even closer to their favorite sports stars, all thanks to “the currency of sport,” i.e. FanCash.
Below, we break down what you need to know.
Fanatics ONE Icon Series offers access to 'one-of-one moments' with some of the biggest stars in sports
Previously launched was Fanatics ONE, a loyalty program designed to reward the most ardent fans, including through the accumulation of FanCash. The currency can be redeemed for various perks ranging from apparel to tickets. New to the lineup, thanks to the Fanatics ONE Icon Series, are a variety of exclusive experiences bringing fans together with their favorite athletes.
Per Fanatics President of VIP Mike Hermalyn, this is all merely the beginning for the larger ONE program.
"We are driven by a singular focus to relentlessly enhance the fan experience, and we're really excited to layer the Icon Series into our larger Fanatics ONE loyalty program to create some incredible, one-of-one moments that let fans connect with the biggest athletes in the world in truly unique ways,” Hermalyn said in a statement to Complex. “With thousands of athlete partnerships, we can get super creative in how we exclusively reward fans across our growing platform. This is just the start as we continue to build a loyalty program unlike any other.”
Karl-Anthony Towns one-on-one among initial Fanatics ONE Icon Series experiences
Among the initial round of offerings announced under the Fanatics ONE Icon Series banner is a one-on-one experience with Knicks star Karl-Anthony Towns. The experience will take place at the NBA Store in New York City on Oct. 23. Fanatics, notably, is returning this yer as the official trading card partner for the league.
Also up for grabs is the chance to attend the 2025 NFL Madrid Game on Nov. 16 as the guest of Jayden Daniels, quarterback for the Washington Commanders. Also included is a meet-and-greet with the NFL star.
To access Icon Series experiences, head to the official Fanatics ONE Shop via Fanatics Sportsbook and/or the Fanatics App. Sweepstakes entries are converted for $1 of available FanCash, with up to 10 entries allowed per person.
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