Dana White is clearly feeling generous with his money after the recent UFC and Paramount deal worth billions.
Video on social media shows the UFC CEO and president seated at a blackjack table at Caesars Palace with a massive crowd watching him play. Apparently White wanted to spread some love to his fans, standing up and tossing orange chips—each worth $1,000 into the crowd.
The video shows White give away at least five of the chips, it's unclear if he gave away more. The crowd, clearly loving it—roared with excitement.
White's UFC recently signed a 7-year $7.7 billion media rights agreement with Paramount Skydance, averaging $1.1 billion per year. The deal is worth about double the UFC's previous agreement with ESPN.
Speaking about the deal, White said, "This historic deal with Paramount and CBS is incredible for UFC fans and our athletes... For the first time ever, fans in the U.S. will have access to all UFC content without a Pay-Per-View model."
Beginning in 2026, all 43 UFC fights—including 13 PPV events will be streamed live on Paramount+ or CBS.
There are also plans to bring the UFC to the White House with a special event on the South Lawn of the White House on July 4, 2026 to help commemorate America's 250th Independence Day.
White recently spoke to The Associated Press about the White House event, saying, "That might be on CBS. Think about that. Fight card from the White House, live and free on CBS the network. Come on.”
He continued, "The octagon is 25,000 pounds… it’s going to be incredibly challenging. Then the weather… I don’t give a shit if it snows, we’re going to be out on that South Lawn."
He says he's already been in communication with the team at the White House about logistics, adding, "We had already had my team… walked the White House, we did all the logistics… whoever is in attendance will be part of a 'unique, amazing experience' that is 'so unique' and 'so bad a**."