The 2025 Sneaker Collaborator Power Rankings

Nike & Travis Scott. Bad Bunny & Adidas. Collaborations continue to make a huge impact in the 2025 sneaker world. Here is our ranking of who is doing it the best.

2025 Sneaker Collaborator Power Rankings
2025 Sneaker Collaborator Power Rankings. Via Complex

Who are the most powerful people collaborating on sneakers right now? Which stores, artists, and designers are sneaker brands looking towards to give them energy? Who has people really lining up, either in store or digitally to spend money, either retail or resale, for special sneakers? Determining that is what this list is all about. These are our power rankings of sneaker collaborators right now.

The list is meant to show who is creating the most energy and has the most resources from the brands they partner with in the world of collectible sneakers. In considering the rankings we gave more weight to recent output over the historical archive of a given collaborator—it’s about who’s hot right now in this snapshot of time. This isn’t necessarily about who is selling the most sneakers, or whose sneakers resell for the most money, but something more intangible and broad. It’s about whose name comes up most on social media chatter around shoes and in boardrooms and big brands, and who we think every brand wants to be working with. It’s totally subjective, yes, feel free to give your feedback on who got shorted, who we forgot, or who we praised too much. But first, read our reasoning for why we ranked things how we did.

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25.Clot

Last Year: 24

It’s been a busy year for Clot. Edison Chen, the brand’s founder, has been making headlines lately with his collaboration and Adidas China Tour with Anthony Edwards, and his ongoing legal battle with Nike. From the iconic “Kiss of Death” Air Max 1 with Nike to Chen’s take on the Stan Smith, Gazelle and Superstar, Clot has cemented itself as a top tier collaborator in the space. We can’t forget about their recent work with Bape too. Chen said on the Complex Sneakers Podcast that he “needed a bigger playroom… He needed to graduate” when asked about leaving Nike, and he’s already surpassed expectations at the Three Stripes. —Oruny Choi

24.Tyler, The Creator

Last Year: Unranked

Tyler, the Creator, has never been shy about showing how he feels. His music and clothing are a direct reflection of that, and that same energy carries into his near-decade run with Converse. This year he dug into the archives, breathing new life into silhouettes like the NAUT-1 and the 1908, reminding everyone that his eye for reinvention hasn’t faded. On top of all that, he crossed paths over to Nike to narrate the brand’s latest Just Do It campaign that featured stars like LeBron James, Vini Jr., and others. From a lifestyle perspective, Tyler is helping keep the legendary brand on the map. —Douglas Jase

23.Jae Tips

Last Year: 22

You’d have a hard time finding a sneaker collaborator right now who is more consistent than Jae Tips. On a yearly basis, the Bronx creative continues to put Saucony on the map with a myriad of colorful collabs that fit perfectly with his bright and bold aesthetic. To say that his ability to stay relevant in the space while pretty much only collaborating with Saucony is impressive would be a massive understatement. Since he began his work with the brand, his collabs have almost become the unofficial shoe of ComplexCon. His work filled the halls of the Long Beach convention center and it certainly made its way to the first year in Vegas also (shameless plug, make sure you cop ComplexCon tickets). Jae Tips has earned an incredibly loyal fanbase on the sneaker internet that will likely be unhappy with his placement on this list. But with all that being said, it’s hard to compare the scale of Tips’ work to others on this list who have larger bodies of work with brands like Nike, Adidas, or New Balance. This list is about power and influence after all, and it’s hard to truly measure that without having seen it on a larger scale. —Ben Felderstein

22.Patta

Last Year: 20

I feel like Patta could be higher. But the Dutch retailer also goes through waves, literally. The highest of highs, the middest of mids. Their work on the Air Max 1, all time and recently, is a thing of legend. Last year saw the re-release of the Chlorophyll Air Max 1. There were also a few Air Max 90 that had a lukewarm reception. Barcelona TNs were good and a certified JLP shoe. The upcoming DN8s could be ehhh. But I have faith in Patta. They’re true innovators in the space. Edson and Gee are good dudes. And they’re worldwide. They’re always one hit away. —Matt Welty

21.Tom Sachs

Last Year: Unranked

This is a tricky one on like 14 different levels. A few years ago, Tom Sachs would have been in the top 10. Some people may argue that he shouldn’t be on the list at all, in light of the inappropriate behavior allegations in the workplace. And I get that. But he’s still one of the most anticipated shoe designers in the space. His first two sneakers are legitimate grails. And anyone who tells you otherwise is lying. The Overshoe is a love-it-or-hate-it shoe. The GPS was one of the most available hype sneakers ever, even dropping at Kohl’s. And now you have the 3.0. People are doing dumb things online to win the chance of getting a pair. Couldn’t be me. But it is some people. And that’s why he’s on the list. —Matt Welty

20.ASAP Rocky

Last Year: Unranked

ASAP Rocky is one of the flyest rappers of all time. Despite his top-tier wardrobe and decade-plus of influencing the way that plenty of people get dressed, he hasn’t had as much success with his own apparel and footwear collaborations as you may expect. That narrative has shifted a bit since he joined Puma as a creative director for its F1 partnership back in 2023. While none of the footwear has necessarily flown off the shelves or resold for a ton of money, it has been consistent. And even though you may not see it championed by the masses, it has found its way into the closets of his loyal fanbase.

For his first Puma sneaker collab, he helped reintroduce a forgotten runner from the 2000s called the Inhale. The pairs that Rocky pre-distressed with scuffs and oil stains to look like they’ve been worn by a mechanic are some sleepers that you should check out if you haven’t yet. He’s also been given the freedom to experiment. We’ve seen 3D-printed Mostros with spikey details and the sleek Discords that fused various elements from Puma’s deep archive. Rocky is still known much more for his clothing than his sneakers. That probably will never change. But he has taken some significant strides forward since the day of his odd one-off Under Armour skate shoes. Someone as creative as Rocky deserves to have a platform to execute his designs with the proper tools at their disposal. Thankfully, Puma seems to be just that. —Mike DeStefano

19.Pharrell Williams

Last Year: unranked

Pharrell and Adidas have been together for over a decade at this point. The duo has had some incredibly high highs together (the first run of NMD Hus took the sneaker world by storm), and some pretty forgettable lows as well (like some of the recent Human Made stuff). But it seems like the pairing finally has some momentum again by way of the chunky Adidas Jellyfish silhouette. I think it’s fair to say that this shoe would have been a bigger hit a few years ago when the Balenciaga Triple S was really popping off, but the hype behind it right now is definitely noticeable. On top of his work with the Three Stripes, Pharrell has some interesting footwear with LV as well. The new $1,200 LV Buttersoft looks like a souped up version of the Nike Cortez and caught a lot of eyes alongside the Jellyfish during 2025’s Paris Fashion Week. At this point it’s hard to imagine Pharrell making footwear waves as seismic as the ones during his early days at Adidas or Bape, but the Jellyfish momentum is definitely nothing to scoff at. —Ben Felderstein

18.Teddy Santis

Last Year: 5

The Teddy Santis and Aimé Leon Dore slide is unrivaled. At one point, he was the most powerful man in streetwear. The leader on the trend of turning his streetwear brand into Ralph Lauren. I’m not saying that ALD still isn’t a thing. But things have changed. At one point, the brand’s work on the New Balance 550 and subsequently the 1906 and 860v2 were trendsetting and coveted. Now—people still want some of the ALD shoes, but the brand doesn’t feel as ubiquitous as it once did. The white and green snapbacks. The white and green sneakers. But there are still some good shoes. The black 1000s were a JLP staple. The red and pink 860v2s are good, too. ALD isn’t gone, it’s just not the same. —Matt Welty

17.Wales Bonner

Last Year: 9

The hype for Wales Bonner x Adidas collabs has died down drastically since the last time we featured the London-based brand on this list. Who can forget the over-the-top Sambas like the one covered with leopard print or the metallic silver version, which some may say gave the brand its much-deserved recognition in the last few years?

While the duo has released a steady amount of sneaker projects since then, the products and designs haven’t been as exciting. Wales Bonner even introduced an original Adidas silhouette with the debut of the Karintho Lo in May, and it was met with minimal fanfare. The duo most recently released a special collection honoring basketball legend Kareem Abdul-Jabbar, but even that project didn't garner anywhere near as much attention as their early Samba releases. If history teaches us anything, all it takes is one good project to help bump Wales Bonner up the list for next year. —Victor Deng

16.James Whitner

Last Year: 4

James Whitner’s collaborative work with Nike and Jordan Brand hasn’t necessarily gotten worse over the past few years, but it certainly doesn’t feel as fresh as it once did when we were crowning the A Ma Maniere x Air Jordan 3 the best sneaker of 2021. The majority of the projects that followed have largely stuck to a similar formula, using familiar materials and color palettes, which means they’re all strong—just less exciting than they once felt. Still though, Whitner’s output through the numerous channels under his Whitaker Group umbrella is holding steady, with recent projects like the ASICS Gel-1130. An Air Jordan 6 is also on the horizon for this upcoming holiday season. It will be Whitner’s first take on the model, so we’ll find out if a fresh silhouette can inject some new energy into the partnership. —Zac Dubasik

15.Supreme

Last Year: 14

If we’d have started these rankings a couple decades earlier, Supreme would have found itself reigning at the top for years on end. Its ongoing partnership with Nike has yielded some of the most coveted footwear collaborations of all time. Even though it's a bit removed from its peak, Supreme helped define what streetwear is, and remains the standard bearer of the genre. But it’s not just relying on the past—2025 has been a strong, if not particularly hyped, year for the brand’s footwear projects. The Spring drop of four Nike Air Max 1s were solid, featuring clean colorways with subtle detailing. Next was a return to its roots, revisiting the Nike SB Dunk Low with five different colorways that dropped this fall. Supreme doesn’t have anything left to prove, but deserves credit for always keeping us interested whenever a new project leaks. —Zac Dubasik

14.JJJJound

Last Year: 12

There isn’t an entity on this list that embodies the saying “if it isn’t broken, don’t fix it” more than Justin Saunders’ JJJJound. The Montreal-based design studio launched in 2006 as an online moodboard that prioritized showcasing timelessness in products. JJJJound didn't actually begin collaborating on footwear until 2016, and since then, the studio has partnered with brands including Adidas, New Balance, Crocs, and more.

JJJJound has consistently released products that many can’t even differentiate as collaborations, appearing as upscaled versions of classic sneakers created by the brand itself. It's worth mentioning that the studio did shift away from its minimalistic design approach in its recent Salomon project by releasing two colorful XT-6s, but if there's any doubt that JJJJound is moving away from its subtle appeal, the studio has another plain Crocs collab coming. Despite all that, the brand still maintains a cult following, with collaborations generally selling out fairly quickly, which is why JJJJound has earned a spot on this list. —Victor Deng

13.Awake New York

Last Year: Unranked

When you’re referring to a streetwear brand rooted in community and storytelling, it’s no surprise it thrives in collaboration. I’m talking about New York’s very own Awake NY. Founded in 2012 by Angelo Baque, the former brand director of Supreme, Awake has consistently woven community and collaboration into its work, and the brand didn’t fall short when it came time to partner with Jordan Brand. Its first Jordan Brand collaboration was the Awake NY x Jordan Air Ship in March 2024, which debuted in true NYC fashion by being hung from the ceiling. But it wasn’t until Summer 2025, with the release of the Awake x Air Jordan 5, that we really saw the brand’s momentum take shape. To take a classic-yet-bulky silhouette like the Air Jordan 5 and give it a bubblegum treatment, complete with the signature Awake “A” logo across the upper, was bold. Yet Awake didn’t stop there. They also dropped a “Racer Blue” pair, a calmer option for those not ready to embrace a fully pink AJ5. The shoe itself was unlike anything we had seen in a long time, if ever. And the rollout, its presence across New York, and its undeniable influence on the city cemented its impact.

In short, Awake NY’s Jordan collaboration had the summer on lock, with pairs still reselling for up to a thousand dollars. Personally, I think Awake’s strength lies in its ability to create a streetwear brand that makes you feel part of something bigger. From launching a campaign that touched all five boroughs to throwing a full-on block party, Awake stays true to New York culture. The brand has the community on its back, and although its collaborations with Jordan Brand have been few, each one has been powerful. —Breeana Walker

12.Action Bronson

Last Year: 11

There are going to be people who say this is home cooking, but this might be Action Bronson’s biggest year in sneakers yet. It’s the year he finally let people have his work at a larger scale. The multiple 990v6s. The running and training shoes. The upcoming 992s. They’ve all been solid. Each shoe is a representation of him. There’s no denying who put their work into the shoes. As he told me earlier this year. “Let’s be honest. Can we fucking be honest? I should be for the next, however long I’m in this game, number one period.” Here, he’s at 12. —Matt Welty

11.Cactus Plant Flea Market

Last Year: 7

It would be hard to find collaborations much more polarizing than Cynthia Lu’s Cactus Plant Flea Market work with Nike. “Easy to wear” is something they’ve rarely been accused of. From bulky Dunk-like objects completely covered in green fur, to something that resembles a rock climbing shoe with a removable oversized Swoosh, these sneakers aren’t for everyone—even when they’re as strong as the Swarovski Dunks. Even more approachable models like CPFM’s take on the Air Force 1, with its Air More Uptempo inspiration, feature over-the-top detailing. The projects can come across, at times, as being weird just for the sake of being weird, but sometimes that’s a lot more interesting than just going with the flow and taking the safe route. Instead, they showcase how far the boundaries of traditional footwear can be pushed when there’s enough ambition. That same ambition will probably keep CPFM from ever reaching the top of our rankings, but it also makes its collaborative work a lot more fun to follow—like the “Swamp Sponge” Dunks on deck for this fall. —Zac Dubasik

10.Lil Yachty

Last Year: Unranked

Lil Yachty established himself as one of hip-hop's biggest sneakerheads many years ago. His closet is full of everything from holy grails like Seinfeld sneakers to CPFM collabs that we don’t even know exist yet. If any rapper deserved their crack at their own sneaker collab, it was Yachty. In 2024, he finally got the chance. He dropped a pretty plain take on the Air Force 1. Its white leather upper and navy blue accents including Concrete Boys logo hits on the heel drew some criticism although Yachty has since said that Nike limited the options he had when designing his first project.

The second time was a charm. His love letter to the neckbreaking patent leather sneakers of the 2000s has firmly placed itself in the 2025 sneaker of the year conversation. The red, green, and yellow pair perfectly aligns with Yachty’s colorful wardrobe. Take a trip around the Lower East Side or scroll through your Instagram feed and you’ll see plenty of people getting some fits off in these. Sure, it’s just one sneaker. But quality over quantity, right?

Not only is Yachty collaborating on his own amazing pairs, he’s also helping some of Nike’s other heavy hitters like CPFM and Levi’s debut theirs. You can’t deny Boat’s influence on the current landscape of sneakers and streetwear. —Mike DeStefano

9.Joe Freshgoods

Last Year: 3

When you account for the totality of Joe Freshgoods’ deep catalog of New Balance collaborations, there’s no doubt that his spot on this list is firmly cemented. With that being said, Joe Freshgoods’ ranking this time around has dropped significantly since being slotted at number 3 last year, but there’s some reasoning behind that. 2025 hasn’t been a particularly busy year of drops from Joe Freshgoods and New Balance, with only two sneaker releases to account for as we’re currently in September. There was the "Aged Well" 992 that paid homage to the two entities' first collaboration in 2020 and a pink Abzorb 2000 that was only available in Paris. It’s worth noting that the decrease in sneaker collabs is likely due to Joe shifting towards a creative direction role for the brand, most recently releasing a video campaign for Coco Gauff ahead of her US Open appearance this year. With that being said, being ranked top-10 still proves that Joe still has plenty of juice in the sneaker space. —Victor Deng

8.Union

Last Year: 15

Union started the year with their highly anticipated Air Jordan 1 “Chicago Shadow” colorway which featured Chris Gibbs’ signature deconstructed stitching. Since its first Nike collaboration in 2005 with the Air Force 180 "Clerks Pack," Union has maintained its vintage-inspired aesthetic while continuously evolving its approach. To me, Union is the gold standard in terms of taste level and they rarely miss when it comes to footwear collaborations. They've tackled multiple silhouettes (Jordan 1, 4, 2, Dunk, Converse) while sharpening their signature design language. Looking ahead, Union has been teasing their three-way collaboration with Fragment Design and Jordan Brand—a Sneaker of the Year contender for 2026. —Oruny Choi

7.Salehe Bembury

Last Year: 8

Salehe Bembury always finds a way to leave his DNA on a project. No matter how different the silhouette or the brand, his work still feels like him. This year was no exception; his Crocs partnership expanded with the Crocs Cypress Boot and new Juniper colorways that kept the line evolving. He also continued to craft more lifestyle runners with New Balance, most recently the New Balance 1000 “Fog Be the Cloud” pack he gave the silhouette a fresh identity through off-beat yet carefully considered color choices. The highlight of it all was designing and the rollout of Tyrese Haliburton’s first signature shoe. Where game defining shots and highlights featured the pink “Hibiscus” colorway. The timing of that shoe debuting was something you don’t see often, and something you can’t necessarily plan, but it made a giant first impression. He made sure the moment (and shoe) belonged to Haliburton, but as a basketball fan, he made something to take home with us. He restored a kid-like feeling and, slowly, it looks like basketball sneakers are approaching another renaissance. I think Salehe is adding the right amount of spark to push it forward with the Hali line, reminding us to have fun. Now, with him teasing his own footwear brand, it’s a reminder that Salehe treats sneakers like his creative playground—always pushing boundaries with the same imaginative energy that’s defined his career. —Douglas Jase

6.Undefeated

Last Year: 23

It would be impossible to tell the story of 2025 in sneakers without talking about Undefeated. The brand opened up its vault and brought back arguably one of the greatest sneakers in history. Twenty years later, the Undefeated x Air Jordan 4 returned mainly in its original form with a few slight modifications that aimed to preserve the integrity of the original 72 pairs. This isn’t the first time we’ve seen Nike bring back an icon in recent months. First they did it with the “Bacon” Air Max 90s a few years ago, then the Wu-Tang Dunks, then there was the “Galaxy” Foamposites, and even more recently Jordan brought back the “Shattered Backboard” 1s. All of those sneakers were legitimate juggernauts when they first came out but had less-than-stellar energy the second time around.

But that wasn’t the case for the Undefeateds. Sure, they’re not flipping for five digits this time around, but the hype was legitimately there; the rollout was strong and well-planned. It started in Chicago and then made its way to other key cities like Paris and, of course, Los Angeles, with an EQL drop on the UNDFTD site on August 2 as well. But that’s not all Undefeated has in the tank for 2025 as it’s been rumored that there are a number of UNDFTD Air Max 95s on the way before the end of the year as well that allegedly harken back to the brand’s Air Max 97 design.

Moving up from number 23 in 2024 to number 6 in 2025 is quite the jump, but that’s what bringing back one of the greatest pieces of footwear in history will do—not to mention the other myriad of Dunks, Forces, Kobes, and more UNDFTD has under its belt. Who knows, if this rumored Air Max 95 pack was already out, maybe the LA Streetwear giant cracks the top 5. —Ben Felderstein

5.Corteiz

Last Year: 17

Can Corteiz miss right now? It feels like everything that the UK streetwear brand does goes platinum. Sure, a black and yellow colorway of a sneaker as classic as the Air Max 95 is a pretty easy sell, but how many brands do you know who could have the streets flooded in freezing temperatures for a pair of Air Trainer Huaraches covered in black pony hair?

What has made the community latch onto Clint419 and Corteiz so easily is the high level of care and attention to detail that goes into every drop. He didn’t just drop his “Honey Black” 95s at a pop-up somewhere in New York City. He took over a school and transported customers to it in a school bus just to purchase them. He’s tapping key figures across various fields, from contemporary artists like Slawn to soccer legends like Ronaldinho, to model in his campaigns. He’s hosting pop-ups across the country that lean into key elements of each city’s culture, whether that’s a subway car in NYC or Magic City in Atlanta. No matter where he goes, the kids follow and pandemonium ensues. Something tells us that it’s only going to keep getting even bigger. Clint is on his way to (sneaker) world domination. —Mike DeStefano

4.Ronnie Fieg

Last Year: 2

Ronnie Fieg has not only managed to keep the lights on for over 20 years—an achievement in and of itself—he’s seemingly as relevant now as ever. His influence has been a case study in placing taste over hype, and setting trends rather than following them.

Prior to starting Kith, Fieg broke onto the scene in the mid 2000s with sneaker collaborations that put a premium on elevated materials and wearability rather than relying on flashy colorways and viral marketing. They were accessible, almost coming across as general releases in some cases, but with a level of detail and refinement rarely seen from the brands themselves.

Kith was then founded in 2011, allowing Fieg to bring his vision into a more cohesive platform. The brand would go on to become an empire in the years that followed, partnering with institutional brands like Coca-Cola, Disney, and Star Wars, and opening retail doors across continents. All the while, it’s remained clear that footwear is something Fieg holds close to his heart; it’s hard to even think of a brand he hasn’t collaborated with.

Power rankings are about the here and now though, and here we are, 20 years later, and what’s one of the most interesting Adidas projects of the year? A seemingly innocuous Superstar in a simple black and white colorway, yet the iconic model has never looked better thanks to Fieg’s deft hand. And don’t forget about his take on the New Balance 204L that helped usher in the new silhouette, or the six-shoe Kith x Adidas Heritage Running collection. Based on his track record, we already know Fieg will be in the upper echelon of our rankings next year, and the year after that, and the year after that—and that may be even more impressive than holding the top spot. —Zac Dubasik

3.Bad Bunny

Last Year: 6

It wouldn’t be a stretch to call Bad Bunny the most famous musician on the planet. Adidas seems to be incredibly aware of this fact and has given him the keys to the kingdom. Since the partnership kicked off in 2021, it feels like we’ve been getting a monthly dose of Bad Bunny x Adidas footwear. An archive showcased in Puerto Rico back in August housed 148 sneakers from the partnership, some retail releases and some unreleased samples, just to give you an idea of the type of volume we’re talking about. They haven’t all been surefire hits, but the Bad Bunny x Adidas experience has certainly been a resounding success, overall. Up to this point, his projects have been remixes of archival models like the Gazelle or Forum Low. His first original signature sneaker, the BadBo, is reportedly dropping in the near future. There’s no indication of this thing slowing down any time soon.

Part of what makes Benito’s Adidas work so interesting is that the silhouette and colorway almost don’t even matter. That isn’t to say that the sneakers he’s putting out are bad. In fact, most of them are quite good. The Ballerina is a perfect answer to the current low-profile sneaker trend. The Adizero SL 72 is a unique fusion of old and new. But the point remains, if you slap Bad Bunny’s name on it, people will flock to it no matter what. Does it get more powerful than that? —Mike DeStefano

2.Nigel Sylvester

Last year: Unranked

To go from unranked in 2024 to number two in 2025 is an absolutely insane feat, but a feat that is entirely deserved by Nigel Sylvester. Sylvester’s ascent into the sneaker mainstream is largely buoyed by the fact that he’s responsible for the current frontrunner for the 2025 Sneaker of the Year. Simply put, Nigel has the juice right now—everything that he touches turns to gold and Jordan Brand is being incredibly smart by adding fuel to his fire. I’ve gotten the chance to experience the energy around him a few times in person, and the momentum seems to build each and every time. During 2024’s Go Ride, he shut down the entire block outside of Madison Square Garden with hundreds of cyclists watching the ad campaign for his Air Jordan 4 RM collab (a brand new silhouette that Jordan tapped Nigel for to introduce to the world). Earlier this year he drove a giant Brick truck into SoHo to promote his upcoming Air Jordan 4. The cops were called and the streets were cleared, and this was just for a t-shirt giveaway and a stunt to drive hype—there wasn't even actual footwear on the ground. For Go Ride 2025, Nigel had thousands of bike riders in attendance across three cities. Each stop included a special release of his latest drop, the Air Jordan 1 Low “Better With Time,” with Nigel signing pairs and boxes for basically every single raffle winner.

Rumors of a second Air Jordan 4 release have been swirling ever since the fashion show for the “Brick by Bricks” back in January, so it’s clear momentum isn’t slowing down any time soon. With each collab, it seems like Nigel’s storytelling gets stronger as well. His projects aren’t just new hollow colorways, they all have a deep connection to his personal life. There’s no doubt the pro BMX rider is at the height of his sneaker powers, but that doesn’t mean the foundation hadn’t already been set. He’s had collabs that date as far back as 2009 with Nike 6.0 and he’s been riding in Jordans for basically his entire career. It will be interesting to see if Nigel and the Jumpman can keep the momentum going, because this time next year, that top spot might just be up for grabs. —Ben Felderstein

1.Travis Scott

Last Year: 1

When we first made this list last year, we pretty much started at number 2. It was obvious that Travis Scott was the most powerful collaborator in sneakers; he was fresh off the heels of two debut signature silhouettes (a feat nearly unheard of for someone other than an athlete), and there was still plenty of momentum behind his other collaborative projects with Nike and Jordan. Since then, things have certainly cooled off a bit. The Jumpman Jack (or CJ1 T-Rexx, or whatever it’s actually called) and the Field Jaxx did not prove to be as popular of projects as initially expected. They never really got swept into the hype machine that most of Travis’ other footwear projects did.

With all of that being said, Travis Scott does still find himself at the top of this list as he continues to pump out new collabs with Jordan Brand. This Fall, Travis and Fujiwara Hiroshi are reprising their partnership with another Fragment x Travis Scott Jordan 1 Low, and the rapper has been rocking the “Shy Pink” colorway in recent weeks as well. On top of Scott’s sneaker collabs, he continues to get additional brand deals that only help grow his profile in the space including his own jersey with FC Barcelona, a smoothie with Erewhon, and being named the chief visionary of Oakley, just to name a few.

At the end of the day, Travis and Nike/Jordan are still one of the few collaborative pairings that can sell out any sneaker. Any time a new Jordan 1 Low hits the SNKRS app, it sets entry records and sells out immediately. Again, Travis is still the most powerful collaborator in sneakers, but his stranglehold at the top of the pyramid is quite a bit looser than it was in 2024. —Ben Felderstein

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