END. is celebrating 20 years in the game this year, and to mark the occasion, they’ve got the exclusive release of the New Balance 2010 in the ‘Moonbeam’ colourway.
Rendered in a light cream hue, the new 2010 shoe balances classic design elements of the Boston brand with all the aesthetics that have made it such a big hitter in 2025.
The much-loved ABZORB sole unit, an NB staple since its introduction in the 2000s, forms the base of the shoe, with segmented nubuck panels and diamond-knit mesh. Reflective accents complete the look with the iconic moulded ’N’ logo sitting on top.
The New Balance 2010 ‘Moonbeam’ presented by END. will be available for £149 / €175 / $175, exclusively online and across END. flagship stores in Newcastle, Glasgow, Manchester, London and Milan.