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Nike just dropped a new post on the SNKRS app explaining how fans can cop the highly anticipated Off-White x Dunk Low.
Nike said in the post that Exclusive Access to the 50-sneaker collection will be going out to fans starting on Aug. 9 and will continue to do so over the following days. The Swoosh is using various factors to ensure that this collab is going to genuine SNKRS members, but specific details on how it determines that weren’t confirmed.
Nike’s Lucian Dickson also revealed in the latest SNKRS Live episode that users who are lucky enough to receive Exclusive Access won’t be able to choose their desired colorway as pairs will be sent out at random. He also added that “hardcore fans” of SNKRS and Virgil Abloh’s Off-White label would more likely receive the opportunity to get an Exclusive Access offer.
“If you’ve been a hardcore fan of SNKRS and Off-White, then hopefully that will push you in the group to receive one of the offers for these 50 lots,” Dickson said. “At this point there’s no sort of secrets or tricks, we just gotta keep our fingers crossed.”
Read on for a full breakdown of the Off-White x Nike Dunk Low rollout.
Why Is the Off-White x Nike Dunk Releasing on SNKRS?
Nike said that it’s specifically dropping this Off-White x Nike Dunk collab on SNKRS as a way to celebrate its community of users as well as reward the most dedicated SNKRS members and Off-White fans. This form of release is also another way to ensure pairs are going to genuine users of the app.
When Will Exclusive Access Start Going Out to Users?
Exclusive Access to the Off-White x Nike Dunk will go out starting on Aug. 9 and will continue to hit SNKRS inboxes over the next few days. Nike suggests that users have push notifications enabled so they don’t miss out on their chance of copping.
How Can Users Get Exclusive Access?
Nike said there’s no guarantee that users will receive Exclusive Access but to maximize your opportunity, the SNKRS app must be downloaded with push notifications enabled, follow along with the posts on SNKRS, and don’t try to manipulate the system.
Users in What Countries Will Receive Exclusive Access?
Exclusive Access to the Off-White x Nike Dunk will be available to all users of which the SNKRS app is available but certain colorways will be exclusive to select countries but the specific details behind which pairs will be released their specific regions weren’t revealed.
What Can Users Expect If They Receive Exclusive Access?
Users who receive Exclusive Access to the Off-White x Nike Dunk do not guarantee availability in their preferred size and it will be for a random Lot number.