ComplexCon’s Global Creative Director Daniel Arsham To Bring Something New to Vegas

Arsham takes us behind his creative process for a custom installation at ComplexCon 2025.

Since its inception, ComplexCon has felt like a massive art exhibition brought to life. Visual artist Daniel Arsham – whose work blurs the lines between art and architecture – has been creating, inspiring, and redefining contemporary art for almost his entire life. This year, he’s bringing his vision and genius to ComplexCon as the event’s Global Creative Director.

Alongside showcasing his own pieces, he plans on designing an installation that embodies the energy and nostalgia of Las Vegas itself. One of his major contributions will be recreating the iconic Welcome to Las Vegas sign that will be displayed on the ComplexCon floor on October 25-26. So what does he have in mind? Complex visited Arsham’s home studio in Bridgehampton to get a first look at his creative process.

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