Häagen-Dazs Brought A Sweet and Slowed-Down Chill to Family Style LA

Festival attendees escaped the California heat at Family Style LA and enjoyed the four new tasty Belgian Waffle Cones from Häagen-Dazs.

Two hands holding ice cream cones with chocolate toppings at an outdoor event, with blurred people in the background.
Smo Ostrowski

This post is sponsored by Häagen-Dazs.



Family Style touched down in the City of Angels this past weekend and did not disappoint. Foodies, celebrities, content creators, and people looking to catch a vibe all converged on LA State Historic Park.

One of the standout experiences at the Complex-hosted food festival was Häagen-Dazs. The ice cream brand has been a staple in freezers for more than sixty years, developing a loyal following. And as the official ice cream partner of Complex this summer, it only made sense that the beloved ice cream brand showed up big during Family Style.

Attendees in need of a sweet treat to cool down from the warm California weather stopped by the Häagen-Dazs booth and enjoyed their new Belgian Waffle Cones, which included Vanilla Salted Caramel, Summer Berry, Triple Chocolate Fudge, and Toasted Almond Fudge. Each flavor is crafted with the sole purpose of slowing down, savoring the moment, and just allowing you to chill.

By creating this moment to pause, even during the excitement of the festival energy, Häagen-Dazs proves that slow can be found every day, no matter where you are. This ethos is even more important in an increasingly urgent world.

Festival-goers could find more than just ice cream from Häagen-Dazs.

Guests snapped pics in front of a custom vintage convertible, decked out in full Häagen-Dazs colors, and enjoyed their ice cream in the spacious lounge area, which offered seating and a sun sail to provide a bit of shade from the California heat.

Family Style LA catered to everyone’s taste buds. Salty, savory, sweet, you name it, and Häagen-Dazs brought the chill.

What more can you ask for?


Stay ahead on Exclusives

Download the Complex App