Family Style Food Festival is returning to Los Angeles on September 13. This time, Verdy will play host and creative director at the event, which brings the best restaurants, streetwear labels, and DJs to LA State Historic Park. Come by between 12 PM and 8 PM to enjoy the likes of Verdy’s own Henry’s Pizza from Osaka, Potluck Club x Awake NY, Rocky's Matcha x Paris Saint-Germain, New York Chopped Cheese x Jae Tips, and Pepsi x Pepper Lunch, all set to the sounds of The Big Guy, Noodles, Sango, Honey Bee, and more. Plus, beer and cocktails for guests who are 21+. Read on to learn more about the restaurants, merch collabs, and activations we’re looking forward to checking out at Family Style LA, then get your tickets here.
Henry's Pizza x Verdy
Henry’s Pizza had a killer run at Family Style New York last spring. Now, Verdy is bringing his Osaka slice joint back for the festival’s LA run. And you know the creative director has something special in mind. Expect an authentic New York slice with a bit of Japanese creativity, as well as limited merch featuring Verdy’s cute but subversive cartoon characters and reinterpretations of Americana. Beyond his Henry’s Pizza merch, Verdy also has drops planned with Carmen’s and Curry Up. That’s as good as it gets.
Wheat Thins & Triscuit x Alvin Cailan of Amboy
Wheat Thins & Triscuit are returning to Family Style in collaboration with Alvin Cailan of Amboy. Cailan has cooked up five football-themed recipes for Wheat Thins and Triscuit, including Touchdown Chicken Dip, Whipped to Win Dip, and Extra Point Eggplant Dip Wheat Thins, as well as Halftime Heat Bite and Red Zone Pimento Smash Triscuits. The Wheat Thins space will also embody the football spirit with a tailgate theme, inviting attendees to stop by for icebreaker games and football-themed trivia where they can win an exclusive picnic blanket.
Rocky's Matcha x Paris Saint-Germain
Founded in 2022, Rocky's Matcha brings its namesake ceremonial-grade green tea to people nationwide. It has multiple locations in Los Angeles and New York, as well as outposts in Florida, Texas, and Oregon. Rocky's Matcha will serve its beloved beverages at FSLA, along with a big-time Paris Saint-Germain collaboration in tow. An elite linkup, and a must-cop.
Pepsi x Pepper Lunch
Pepsi is the official carbonated soft drink sponsor of Family Style LA. At the festival, Pepsi will collaborate with Pepper Lunch to create a special co-branded booth. Attendees can enjoy Pepper Lunch items like Chicken Karaage, Sizzling Curry, and Beef Pepper Rice, while sipping a Pepsi. For those who forget to grab a drink, Pepsi “Chasers” will float around the festival handing out cans of the soda, as well as exclusive merch, reminding everyone that “Food Deserves Pepsi.” The Pepsi x Pepper lunch merch collection will include a tote bag and T-shirt bearing a special-edition illustration honoring the partnership.
Amboy x Huf
What’s in a name? Well, when it comes to Chef Alvin Cailan’s Amboy, it turns out there’s a lot there. “Amboy” is a term Filipinos use to refer to Filipino-Americans. For Cailan, the name reflects his heritage with all the inherent tensions and triumphs that identity entails. And oh yeah, Amboy also serves up some of the finest burgers in Los Angeles. He’ll be bringing those to Family Style LA, along with a big side of collaboration with San Francisco streetwear label Huf. Big things happen when SoCal and NorCal combine powers, so attendees can look forward to a nice collaborative T-shirt design from the duo.
The Wiener's Circle x Lyrical Lemonade
In Chicago, hot dogs are serious business. In that heated arena, The Wiener’s Circle has made its name serving up char-grilled dogs with big doses of half-joking verbal abuse from its staff since 1983. At Family Style LA, The Wiener’s Circle will bring its signature dogs to a partnership with Lyrical Lemonade. Founded in Plano, Illinois, by Cole Bennett while he was still in high school, Lyrical Lemonade has expanded from a blog to a music video production company and clothing label. Together, the two legends from The Land of Lincoln will deliver sweet music in the form of limited-edition cobranded merch. Ask for your char-grilled hot dog “dragged through the garden,” but be ready with a witty response to some aggressive barbs from the booth staff.
Marathon Burger x Jordan
Fairfax spot Marathon Burger makes smash burgers with locally sourced, always-fresh ingredients. It even makes its own in-house pickles and offers vegan patties to boot. Nothing at Marathon Burger is ever frozen. Marathon Burger pays that much attention to the details because it has a family reputation to honor. The restaurant is the creation of Samiel "Blacc Sam" Asghedom, the brother of legendary late rapper and businessman Nipsey Hussle. As an outgrowth of Nipsey’s Marathon Brand, Marathon Burger does things right. At Family Style LA, that will include a collaboration with Jordan Brand. The Marathon Burger booth will have a limited number of “Fire Red” Air Jordan 5s, as well as two different Jordan Brand x Marathon Burger–Family Style Exclusive Tees. Buy a pair of the 5s, and you’ll get a black Marathon Burger x Jordan T-shirt. If you opt for the Marathon Burger x Jordan Combo meal instead, you’ll get a white T-shirt with your purchase. That’s heat.
Casamigos x Flour Pizzeria
Following massive success at Family Style New York this spring, Casamigos is returning for Family Style LA to go even bigger. In LA, Casamigos will appear as the official tequila partner of the event, with a dynamic, expanded footprint. For FSLA, Casamigos is collaborating with Flour Pizzeria on a Margs & Margs special. The first 2,000 people (21+) to visit the Casamigos booth will get a redemption card that they can use to snag a margarita sample and free limited merch at the bar, before grabbing a slice of pizza on the way out. Lucky guests can walk away with a long-sleeve T-shirt, trucker cap, bandana, and engraved shaker. Stanchions will mark the flow path from booth to bar to pizza to help move everyone along smoothly.
Potluck Club x Awake NY
After killing it at Family Style New York this spring, Cory Ng’s Potluck Club is heading to LA to show the West Coast how Downtown does it. Named a Michelin Bib Gourmand establishment in 2023 and 2024, Potluck Club offers updated Cantonese classics, like pan-seared Berkshire pork pot stickers and XO fried rice. To further its New York bonafides, Potluck Club is collaborating with Angelo Baque’s Awake New York on limited merch that’s sure to be loved from coast to coast.
Häagen-Dazs: The Official Summer ‘25 Ice Cream Partner of Complex
Häagen-Dazs is the official ice cream partner of Complex this summer. And it’s closing out the season in a big way. At Family Style LA, Häagen-Dazs will offer attendees a chance to “slow down and savor” while they cool off with four new Belgian Waffle Cone flavors, including Vanilla Salted Caramel, Summer Berry, Triple Chocolate Fudge, and Toasted Almond Fudge. Häagen-Dazs will also have a photo kiosk where festivalgoers can pose for photos alongside the iconic Häagen-Dazs custom ‘63 Cadillac convertible. That’s chill.
New York Chopped Cheese x Jae Tips
Rivalries aside, New York and Los Angeles also have a bit of a “game-recognize-game” thing in their relationship. That’s the thinking behind New York Chopped Cheese, an LA spot that opened up to bring NYC’s Uptown deli classic to the City of Angels. For Family Style LA, New York Chopped Cheese is also importing true New York talent. That will come in the form of a collab T-shirt created with color story savant and sneaker collaboration maestro, Jae Tips. Guaranteed to be another banger.
Cash App & Square
Cash App and Square are teaming up to be the official payment and point-of-sale partners of Family Style LA. To celebrate, Cash App Card Cardholders will be able to enjoy a suite of exclusive perks at the event. From skipping long lines with Fast Pass entry to access to The Pantry—a VIP lounge stocked up with limited-edition merch and some of the biggest food names in culture—Cash App is ensuring cardholders experience the festival in style. Users can even score discounts on all food, drinks, and official Family Style merch by paying with Cash App.
Bridgetown Roti x Kids Of Immigrants
Chef Rashida opened Bridgetown Roti in 2019 to bring elite Caribbean food to Los Angeles. With an emphasis on Trini and Bajan dishes, like oxtail patties, Mom’s Curry Chicken Roti, and Red Pepper Goat Roti, Bridgetown Roti’s made a big impact, being named a James Beard Award Best New Restaurant Semifinalist in 2025. At Family Style LA, Bridgetown Roti is further honoring cultural heritage by linking with Kids of Immigrants on limited merch designs. Hot on the heels of its Nike Air SNDR collaboration smash, Kids of Immigrants continues to push things forward, making a name for itself by adding the immigrant story to the streetwear game. Together, Bridgetown Roti and Kids of Immigrants will bring irresistible merch with a message.
PaperBoy Paris x Champion
James Dridi founded PaperBoy Paris as a unique concept shop that combines a café with a streetwear boutique. Located in the Le Marais district of Paris, PaperBoy Paris draws inspiration from Dridi’s love of hip hop, ‘90s movies, old school sneakers, and, of course, sandwiches. At Family Style LA, PaperBy Paris will live the ‘90s hip hop dream, collaborating with an icon of the game, Champion. Look for solid staples embellished with PaperBoy Paris’s signature five-panel cap logo, all made with a classicist's eye for details.