Justin Bieber Says SKYLRK Is a ‘Reflection’ of His ‘Intimate Relationships’

The pop vocalist believes his fashion brand embodies his "love life."

Justin Bieber arrives to the court at "The League" on August 28, 2025 in Los Angeles, California.
Image via Cassy Athena/Getty Images

Justin Bieber says that the pieces in his fashion brand SKYLRK are indicative of his "love life."

On Wednesday (Sept. 3), the Swag vocalist posted a black and white photo on Instagram of himself and SKYLRK co-founder Neima Khaila. The two appear to be looking at footwear for the brand, including beach slides that are now on sale.

"I would love to say @skylrk is a result of all of our hard work and intentionality. But if I’m honest, I think this company is just a reflection of my intimate relationships," Bieber captioned the post.

"Where we seek to understand each other sensitive to what each other is going through," continued the first-time father. "People love to separate work life and love life . I believe there’s one life And it’s a love life."

Bieber has let fans in on his intimate side throughout the summer with photos of his wife, Hailey Bieber. The couple celebrates their seven-year wedding anniversary with Hailey Bieber on Sept. 13.

The Biebers' 1-year-old son, Jack Blues, also occasionally appears on social media with his face hidden from the camera.

In April, Bieber publicly distanced himself from his former clothing line Drew House, writing on Instagram that it "doesn’t represent me or my family or life." The singer founded Drew House in 2018 with his then-road manager, Ryan Good.

Merch dedicated to Bieber's upcoming project, Swag II, will launch at 9 p.m. EST on Thursday on the official SKYLRK website.

ComplexCon returns to Las Vegas on October 25–26, 2025, with over 300 brands and live performances by Young Thug, YEAT & Friends, Peso Pluma, Central Cee, Ken Carson, and more. Get your tickets now.

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