Cash Cobain Pays Homage to Famous Notorious B.I.G. 'King of New York' Photo in Pelle Pelle Campaign

The rapper was crowned by his mother, Priscilla Small, for Pelle Pelle's 47th anniversary campaign.

Pelle Pelle
Pelle Pelle

Cash Cobain becomes king for the 47th anniversary Pelle Pelle campaign.

In the campaign, dubbed 'Cash Is King,' the sexy drill rapper is crowned by his mother, Priscilla Small, partly in homage to The Notorious B.I.G.'s iconic "King of New York" portrait, taken just days before his death by Barron Claiborne.

Three jackets are part of the 47th anniversary drop: brown abrasion, black, and black/red. The limited edition $1,500 outerwear comes in 100 percent genuine plush leather, with a leather collar, emblazoned brand graphics, rhinestones, and metallic stitching.

Shop the jackets available on the official Pelle Pelle website, while additional brand outerwear is featured on Complex Shop.

ComplexCon returns to Las Vegas on October 25–26, 2025, with over 300 brands and live performances by Young Thug, YEAT & Friends, Peso Pluma, Central Cee, Ken Carson, and more. Get your tickets now.

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