Smoothie King is expanding beyond its signature blends with a brand-new food lineup, and the chain has tapped a familiar face to help launch it.
According to Media Post, Jeremiah Brown, who fans know from Love Island USA, is front and center in a new campaign spotlighting the brand’s Power Eats menu, which introduces avocado toast, protein boxes, and more to stores nationwide.
In a set of playful ads styled like reality TV confessionals, Brown teases that he’s finally found “someone” with the perfect mix of qualities he’s been looking for—only for the big reveal to show that he’s actually talking about a smoothie paired with avocado toast.
The campaign leans into his Love Island roots while highlighting Smoothie King’s move into food.
For Brown, the partnership is personal. “I chose this partnership because I enjoy eating healthy, plus I love avocado toast and smoothies!” he explained in an email. As a dedicated weightlifter, he says smoothies have always been his go-to for quick protein. “Smoothie King also has a great brand that aligns with my values like health and wellness which are dear to my heart.”
Avocado toast isn’t just another item on the menu for him—it’s tied to both his family life and the Love Island experience. “Even before Love Island, my family and I made avocado toast often. I am a huge avocado guy, so it’s always been a staple of my favorite meals,” Brown said. “The Love Island fandom knows that making a great avocado toast is key in the villa, so I had plenty of practice before I went in. It was awesome representing a Villa classic with Smoothie King!”
The Power Eats lineup includes Peanut Butter Toast, Chocolate Hazelnut Toast, Eggs & Cheese Protein Boxes, and more. Items are currently rolling out in select cities, with plans to expand to all 1,200 Smoothie King locations by early 2026.
As for what’s next, Brown says he’s focusing on his book club and Twitch streaming. “My goal is to continue to provide humor and education to the JerBears,” he added.